Practice Listening Business English Exercises for A2 – Advertising

5 exercises

Audio

1)
Listen to three people talking about promoting their business. Match the speaker to the business they work in.
Office supplies
Health clubs
Internet service providers
2)
Listen again and answer the questions for each speaker.
1)
What problems do they have?
2)
What are they doing to attract new business?

Audio

1)
Discuss the six forms of advertising from the list. Which would you recommend for the companies in Exercise 1?
social media click ads targeted emails
advertising boards search engines promotional events
2)
Listen to the speakers describing how they advertise and compare with your answers.

Audio

1)
Listen to four people talking about advertising. Which speaker thinks ?
a)
some advertising laws aren’t good
b)
online advertising is important
c)
outdoor advertising isn’t attractive
d)
advertising laws are necessary
2)
Complete sentences 1-9, then listen again and check. Do you agree with the different opinions expressed?
1)
Companies advertise to sell their products.
2)
You have big billboards everywhere.
3)
I think you have laws on advertising.
4)
You stop companies advertising products which are bad for you.
5)
In some countries, you advertise cigarettes.
6)
You advertise alcohol on TV, but you do it before 8 p.m.
7)
When we use the Internet, we usually pay to get the information we need.
8)
Many website owners make their profits from advertising, so we use their websites for free.
9)
There are a lot of ads online, but you look at them.

Audio

Audio

1)
Three managers of Fitstart, a sports-shoe manufacturer, are discussing a new sales campaign in Central Europe. Listen and complete the notes.
Advertising:
Money spent last year:
Budget this year:
Extra money to be used for:
Sales:
This year: % increase
Next two years: %
Key markets: The Czech Republic, ,
Action:
Edward to prepare detailed
to provide details of social media campaign
2)
The sentences in B are the follow-up sentences to A. Match 1-6 with a-f and then listen again and check your answers.
A) 1) We’re here today to talk about Central Europe.
2)
Sorry, I didn’t catch that.
3)
We’re getting off the subject.
4)
OK, I think we’ve covered advertising.
5)
Sorry, I’m not with you.
6)
I think that’s everything.
B) a Can we sum up what we’ve agreed?
b)
Could you be more specific?
c)
What was the last figure?
d)
Can we move on to the next point?
e)
Can we come back to that later?
f)
We need to discuss our new marketing campaign.

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