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B1

Practice Listening Business English Exercises for B1 – Global markets

5 Übungen

1. Exercise 1

Audio
  • A. Listen to the beginning of a meeting.
  • 1)
    What does the speaker want to do?
  • 2)
    According to the speaker, what is building consensus about?
  • B. Complete the sentences using the words in the box. Then listen again to check.
  • 1)
    If we want to build consensus, we must make sure that everybody is in the conversation. Everybody must have the to speak.
  • 2)
    And second, everybody’s opinion is of equal weight and is to be No one in the group is more than anyone else.
chance     important     involved     respected

C. Listen to the next part of the meeting. Has this group reached a consensus? Explain your answer.

1 What are the three options the manager mentions?

2 What are ‘talking sticks’?

3 What does the manager mean by ‘process’?

4 What does the manager mean by ‘narrowing down’?

2. Exercise 2

Audio
  • A. Listen to the first part of a radio interview with a Global Supply Chain Management Expert. Tick (✓) the things he mentions.
  • ◻ keeping costs low
  • ◻ customer service
  • ◻ cross-cultural problems
  • ◻ delivering goods
  • ◻ setting up a new business
  • B. Listen again and complete these notes.
  • Key factors for going global
  • • having an efficient and (1) ) supply chain
  • • supply chain mustn’t be (2) ) and difficult to control
  • • supply chain needs to support both new and (3) ) customers

C. Listen to the second part of the interview and answer these questions.

1 Why does Greg mention horse meat?

2 What does he say about Google?

Things to consider

• production increases, cost of (1)…………….., transport, payment terms, currency, amount of (2)…………….. needed

• different (3)…………….. laws

• product (4)…………….. must remain high

Global success depends on

• Learning quickly and being (5)……………..

3. Exercise 3

Audio
  • A. Listen to the expert talking about a simple supply chain model and complete the diagrams below.
  • 1)
    Supply chain for organic apply juice start-up
  • 2)
    Supply chain for expanding apply juice company
(1) : local(2)→manufacturer and (3) : Walter→(4) : friends and (5)
new (6)→new manufacturer→warehouse and (7)→(8)→(9)
→retailer→online (10)

4. Exercise 4

Audio
  • A. Listen to a presentation and choose the correct option.
  • 1)
    Who is giving the presentation?
  • a a student
  • b a competitor
  • c an employee of the company
  • 2)
    What is the subject of the presentation?
  • a a fast-food restaurant chain
  • b a brand of crisps
  • c a brand of drink
  • B. Listen again and decide if these statements are true (T) or false (F).
  • 1)
    ‘Chips’ and ‘crisps’ sometimes mean the same thing.
  • 2)
    The speaker talks about social media as part of a marketing strategy.
  • 3)
    Lay’s is the brand name used by the company all over the world.
  • 4)
    The speaker highlights the importance of visual symbols in marketing.
  • 5)
    The speaker attends a well-known tertiary education establishment.
  • 6)
    The ‘Choose a flavour’ campaigns are always global.
  • 7)
    The campaigns have positive results for both the company and the customer.
  • 8)
    During the campaign, Lay’s make tens of thousands of new flavours.
  • C. Listen again and complete the notes in the table.
HistoryCampaign
Founded in 1932 by a(n) (1)General public asked to choose a new (6)
Merged with Fritos in (2)Uses different (7) to have conversations with customers
In 1965, merged with Pepsi Cola to create (3)Targets (8) people
Still uses the original name Walkers in (4)Improves (9) awareness and involves loyal customers
Incorporated the name Walkers into the global Lay’s (5)Good marketing (10) for the 21st century

5. Test

Audio
  • 1)
    You will hear eight short recordings twice. For questions 1–8 choose the correct answer.
  • 1)
    Which country is the company planning to target next year?
  • a)
    Australia
  • b India
  • c)
    South Africa
  • 2)
    What was the company’s biggest problem?
  • a)
    finding local experts
  • b)
    changing the packaging
  • c)
    creating new advertising
  • 3)
    Why did the man start his own business?
  • a)
    Online sales grew surprisingly fast.
  • b)
    He lost his job with a design company.
  • c)
    His friends wanted him to do it.
  • 4)
    What size boxes does the man want?
  • a)
    40 x 40 x 30 cm
  • b)
    40 x 40 x 50 cm
  • c 40 x 40 x 60 cm
  • 5)
    What does the woman want to discuss at the meeting?
  • a)
    pricing
  • b)
    reorganisation
  • c)
    production
  • 6)
    What do the man and the woman agree on?
  • a)
    working hours
  • b)
    holidays
  • c)
    training
  • 7)
    Which product did Max order?
  • 8)
    What was the total price of the order?
  • a)
    US$14,400
  • b)
    US$40,400
  • c)
    US$4,000
Global markets test 4

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